Lavender

Lavender's freemium plan allows you to test drive the core functionality, including Email Scoring and a limited number of AI Email Drafts and Personalization Assistant credits. While the monthly credit limits are strict, you can effectively evaluate how Lavender improves your reply rate on a small scale and determine if the paid version's increased limits justify the investment.

Currently, Lavender functions primarily as a browser extension within your email client and does not offer direct CRM integration for automated reply rate tracking. However, you can manually track and correlate the Coaching Scores and reply rates of your Lavender-optimized emails within your CRM to assess its impact on your sales performance.

Lavender is designed to be user-friendly, especially for new sales hires. The real-time feedback and suggestions provided by the Email Scoring feature are straightforward and educational. While there isn't dedicated training, the tool's emphasis on brevity and personalization serves as a practical guide to better email communication, making the learning curve relatively gentle.

Unlike general AI writing tools, Lavender is purpose-built for sales emails, focusing on reply rate optimization. While tools like Jasper offer broader writing capabilities, Lavender's 'Start My Email' feature is specifically designed to generate drafts from bullet points, incorporating personalization and brevity, which are key factors in improving sales email performance, as measured by the Coaching Score.